DYR/Design Your Recognition was founded in 2009, and operated independently from its base in Florida until the company was acquired by Bruce Fox, Inc. in September of 2014. DYR is now part of the 75+ year-old Bruce Fox family, centrally-located in New Albany, Indiana.

Our people, our creativity, our technology, and our state-of-the-art manufacturing facilities provide unrivaled possibilities for your awards and branded display product needs.


DYR/Bruce Fox operates as a Supplier to the Promotional Products Industry, selling our product line exclusively through qualified Distributors and Resellers. We do not sell directly to the public.


ASI, PPAI and SAGE distributors can initiate contact with us online by completing a short application (click here) Our team of specialists will guide you through the qualification process, provide the product knowledge and usage information you need, and assist you through the order entry process.


Businesses and organizations seeking product solutions for awards and branded display products should contact their Promotional Products Distributor to function as your agent partner to DYR/Bruce Fox. We are the industry leader in these product categories, so your partner is likely familiar with us. If you are not currently working with a Promotional Products Distributor, you may contact DYR/Bruce Fox at (800) 289-3699. Our team will assist you in locating a qualified and knowledgeable Distributor in your community.
Thank you for your interest in DYR/Bruce Fox!